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Bling By Viya

Luxury Fashion Jewellery

Bling By Viya. Made to catchevery light.

Gold-plated jhumkas, chokers and kante for weddings, festivals and every day in between.

Discover the collectionBook a private viewing

The house edits

Two ways to begin.

Curated by the house

Pieces of light.

Bling By Viyathe jewellery house of VIYA

Visit VIYA

The light story

Four ways to hold light.

  • 01 / 04

    Kundan

    The royal look of the Mughal courts, with glowing stones framed in gold.

    Explore Kundan

  • 02 / 04

    Polki

    The soft, ancient fire of uncut stones in their natural shape.

    Explore Polki

  • 03 / 04

    Jadau

    Richly set stones in the temple tradition of Indian goldwork.

    Explore Jadau

  • 04 / 04

    Moissanite

    A brilliant with more fire than a diamond, made to be worn every day.

    Explore Moissanite

New arrivals

The first collection is being prepared.

Our opening pieces are being readied for the house. Book a private preview to see them with us, in store or on a video call.

Book a private preview

From the wedding morning to an ordinary Tuesday, edits gathered for the days you will remember.

Tell us who it is for, the occasion and your budget. We will gather the pieces that fit.

Who is the gift for?

Bridal consultation

Sit with us in store, or join a private video call from home, and plan every look of the celebration at your own pace.

Book a bridal consultation

Our promise

  • Secure payments

    Every checkout is handled securely by Razorpay.

  • Pan-India delivery

    Delivered across India, with complimentary shipping on orders above ₹2,000.

  • Easy exchanges

    Something not quite right? Our exchange policy explains every step.

    Read the policy

  • Jewellery care guide

    How to store, wear and keep your pieces shining.

    Read the guide